Laopu Gold’s new Singapore store is scheduled to officially open on June 21. Located in The Shoppes at Marina Bay Sands, Singapore’s iconic luxury retail destination, the new store will be situated alongside world-renowned brands such as Louis Vuitton, Hermès, and Chanel. This is Laopu Gold’s first store outside of China.
Amid sustained pressure in Asia’s luxury consumer market, Laopu Gold, a premium gold brand from China, has attracted significant attention across both the consumer and capital markets. The brand continues to draw long queues at high-end shopping malls in China such as SKP and MixC, and its store located in Yuyuan Garden, a cultural landmark in Shanghai, has become a popular destination for tourists from around the world. With the opening of its new store in Singapore, Laopu Gold is further expanding the global presence of traditional Chinese handcrafted gold.
In recent months, Laopu Gold has attracted growing attention from the global luxury industry. Senior executives at leading luxury groups such as LVMH, the parent company of Louis Vuitton, and Richemont, the parent company of Cartier, have either directly or indirectly referenced the explosive growth in demand for Laopu Gold. A research report by Morgan Stanley, one of the world’s most prominent investment banks, also highlighted the brand’s strong performance in China. The report noted that Lao Pu Gold’s rise is challenging the long-standing belief that European luxury houses are immune to competition from local players, including those from China.
What Makes This High-End Gold Brand So Captivating?
Founded in 2009, Laopu Gold was one of the first brands in China to promote the concept of “Traditional Goldsmithing Techniques” and is now recognized as the leading name in traditional handcrafted Chinese gold. Unlike conventional gold jewelry brands, Laopu Gold offers not only premium jewelry pieces but also handcrafted premium Traditional Goldworkinspired by classical Chinese culture, including refined desk accessories and decorative art pieces. Through its unique product positioning and innovative business model, the brand has carved out a distinctive niche in the global market, maintaining an asymmetric, competition-free presence within the industry.
In the high-end jewelry sector, Laopu Gold specializes in traditional Chinese gold craftsmanship. The brand is known for its use of time-honored techniques, many of which are recognized as part of China’s intangible cultural heritage. These include filigree, inlay, engraving, and high-temperature enamel, all of which embody a distinctive Eastern aesthetic and deep cultural significance.
In 2019, Laopu Gold pioneered a groundbreaking innovation by setting diamonds into solid 24-karat gold, overturning the long-standing industry standard of using 18-karat gold as the base for diamond jewelry. Drawing on traditional craftsmanship recognized as intangible cultural heritage, the brand introduced a new aesthetic that blends the richness of pure gold with modern design. This approach gave traditional gold jewelry a contemporary, fashion-forward look and quickly gained popularity among younger consumers. The technique also led to several best-selling designs, including the Vajra Cross and the diamond-accented Gourd, which embody Lao Pu Gold’s fusion of cultural heritage and contemporary style.
In 2022, Laopu Gold introduced another groundbreaking innovation with its gold-based enamel technique, marking a new milestone in craftsmanship. This advancement broke the traditional limitation of gold’s single-tone appearance by bringing greater color expressiveness to its products. The technique is inspired by the historical Shaolan process, also known as blue-fired enamel, which involves applying natural mineral enamel glaze to gold surfaces and firing them at high temperatures. This artisanal method reached its peak during the Jingtai period(1450 -1457 ) of the Ming Dynasty (1368-1644).
Unlike the mass-produced, low-temperature enamel techniques commonly used in commercial jewelry, Laopu Gold remains committed to the technically demanding high-temperature enamel firing method, known in Chinese as the “Shaolan” process. Originally reserved for ornamental objects such as gold enamel bowls, this craft has gradually evolved into a refined technique for fine jewelry and luxury accessories. A recent release from Laopu Gold is the “Seven-Gourd Pendant Collection”. Each pendant blends sentimental resonance with artisanal mastery, showing vividly colored enamel fused onto solid 24-karat gold. The pieces are fired in a kiln at approximately 800 degrees Celsius, a temperature approaching gold’s melting point and one that poses a high risk of deformation. Through multiple firings, each gourd develops a jewel-like gloss and tactile heft, with colors that remain rich and fade-resistant over time.
In addition to its craftsmanship innovations, Laopu Gold has also gained popularity for its ability to blend traditional Chinese culture with modern aesthetics. This cultural resonance has drawn a wide range of consumers, from those deeply passionate about Chinese heritage to younger customers who previously preferred international luxury jewelry brands. Many of them find a strong sense of relevance and identity through the brand’s unique offerings.
For example, Lao Pu Gold’s signature piece, the “Golden Filigree Diamond Sachet Pendant with Dragon and Phoenix Motifs” pendant, has captured the attention of consumers who appreciate traditional culture. This piece was inspired by a pendant worn with the Fengguan Xiapei (phoenix coronet and robe of rank), once owned by the Prince Shunyang, a grandson of Zhu Yuanzhang, the founding emperor of the Ming dynasty (1368-1644). The original artifact is currently housed in the Henan Museum.
Lao Pu Gold’s reinterpretation of this classic artifact exemplifies the brand’s mastery of intangible heritage craftsmanship. The sachet outline is formed using hammering and chasing techniques and fully detailed with “ocean wave” patterns, a traditional Chinese motif symbolizing unceasing wealth. The interior structure is built from nearly 200 Ruyi spiral motifs intricately woven and filled using hand-crafted filigree craftsmanship(Ruyi:a symbol of good fortune, power, and authority in Chinese imperial culture) .The diamond embellishments contribute a contemporary fashion-forward element to the piece. Together, these elements clearly demonstrate Lao Pu Gold’s deep-rooted craftsmanship.
Another notable example is the statement goldware piece “Gold Bowl with Floral and Avian Motifs,” which draws inspiration from the Tang dynasty(618-907) national treasure, the Silver Bowl with Gilded Flower-and-Bird Design. Crafted entirely by hand using the demanding single-sheet hammering technique, the piece is formed from a single sheet of gold without any soldering. This method requires extraordinary craftsmanship and physical endurance: artisans manually alternate between more than a dozen types of specialized hammers, striking the gold tens of thousands of times ,or even more than one hundred thousand times to complete a single bowl. This level of craftsmanship speaks directly to collectors who value cultural heritage and refined aesthetic traditions. Among these devoted goldware collectors, annual spending at Lao Pu Gold can exceed ten million yuan, reflecting their strong appreciation for the rarity and prestige of such pieces.
For a broader range of consumers, the desire is to find fine jewelry that brings together the auspicious meanings of traditional Chinese culture, the timeless beauty of classical aesthetics, and contemporary design that speaks to modern sensibilities. This has made intricately crafted pendants with symbolic value especially popular.The Vajra Cross Pendant, for example, draws inspiration from ritual implements in Buddhism and symbolizes the power of wisdom to dispel negativity. It has been hailed on social media as a “lucky charm” for turning one’s fortune around. Another well-loved design is the Diamond-Accented Gourd Pendant. In Chinese, the word for gourd (hulu) sounds like “blessings and prosperity,” and the addition of diamonds represents long-lasting fortune and well-being.Through pieces like these, consumers are offered a more diverse and emotionally resonant alternative to conventional luxury jewelry brands.
In Southeast Asia, demand for designer gold jewelry is steadily increasing, driven by rising consumer purchasing power and a growing preference forpersonalized products. The regional jewelry market is expected to grow at a compound annual growth rate (CAGR) of 3.35% through 2033. Singapore, in particular, is demonstrating strong market momentum, with its jewelry sector projected to achieve an average annual growth rate of 4.51% between 2025 and 2029.
China’s premium gold culture may find its global starting point in Singapore, setting the stage for a growing international trend in the consumption of traditional handcrafted gold.
