Song Yue Group, in collaboration with the Miaoli County Government of Taiwan, has transformed the “Mao Li Hong” and “Oriental Beauty Tea”, which have received recognition in the international tea competitions of the UK and France, into high-end fashionable cold drinks and has successfully entered the catering market of Singapore.
In August this year, Song Yue Group was the first to launch a tea tasting event for its premium brand restaurants, featuring local high-quality teas from Miaoli – “Oriental Beauty Tea” and “Mao Li Hong”. Both of the above two kinds of tea have received high praise from international judges. Among them, Oriental Beauty tea won the “World Division Gold Award” at The Leafies, a British international tea competition, while Mao Li Hong tea took the gold award at the AVPA Paris Teas Competition in France. The trial consumption received a warm response, enabling the group to observe the strong interest of the Xingguo market in high-quality Taiwanese tea.
In September, the Song Yue team even went to the tea-producing area of Miaoli County to delve into the core of the production of Oriental Beauty and Mao Li Hong tea – from the organic tea gardens in the mountains to the tea-roasting workshops, witnessing the friendly farming practices and meticulous production processes with their own eyes. This initiative not only ensures the traceability of raw materials, but also infuses the brand with the genuine essence of the land.
After three months of accumulation, Song Yue Group officially launched a new chilled tea drink series featuring “Mao Li Hong” as the main character in November. This tea is renowned for its rich tea flavor and natural malt aroma. After professional blending, it transforms into a multi-layered cold drink experience, making it the perfect refreshing choice in the tropical climate of Singapore.
The high-end catering brand “Song Yue Taiwanese Cuisine” under the Song Yue Group has started to fully launch this new product this week. Unlike the honey fragrance and elegance of Oriental Beauty tea, “Mao Li Hong” stands out with its rich, unique flavor that features a natural malt aroma, making it the ideal choice for creating chilled beverages. The group has carefully blended it into various chilled tea beverages, allowing customers to not only enjoy exquisite cuisine but also savor the refreshing and layered Taiwanese tea aroma, perfectly catering to the dining needs under the tropical sun.
Han Minli, the chairman of Song Yue Group, said: “Consumers in Singapore have a high level of acceptance for high-quality, traceable Taiwanese tea. ‘Mao Li Hong’ not only has an appealing flavor, but also retains its aroma and body even after being chilled. This is precisely the ideal tea variety we have been seeking for a long time.”
She emphasizes: “Song Yue not only sells tea, but also conveys the value of friendly land and sustainable agriculture. The governor of Miaoli has been promoting the branding and quality verification of agricultural products, enabling us to consistently obtain world-class tea, and thus sharing the story of Taiwanese tea with the entire world.”
This innovative introduction by Song Yue Group has enabled the tea aroma of Miaoli to travel across the ocean, entering the dining tables of Singapore from the mountainous city. It has also officially placed the Taiwan place name “Miaoli”, which is rich in cultural and natural elements, on the culinary map of Singapore.
The chairman of Singapore’s Song Yue Group specially came to Taiwan to visit the tea gardens in Miaoli. He hopes to introduce the high-quality tea from Miaoli to the Singapore market, promoting agricultural exchanges and cooperation between Taiwan and Singapore.
