SBC Summit Americas to shine a light on the future of affiliation and marketing strategy in North America

(AsiaGameHub) –   The gathering will unite top-tier industry professionals to analyze how operators and affiliates are navigating fierce competition. They will discuss utilizing artificial intelligence, new social media platforms, and sophisticated marketing technology to enhance acquisition, boost conversion rates, and foster long-term player involvement within shifting regulatory frameworks.

Press release.- With the battle for North American players intensifying, SBC Summit Americas is set to guide industry players beyond conventional methods. The event will highlight innovative engagement strategies through its specialized North America Marketing & Affiliates track.

Scheduled for Wednesday, June 10, the agenda features five panel discussions with prominent marketing experts. These sessions will explore how companies are sharpening their acquisition tactics, increasing conversion efficiency, and developing more enduring player lifecycles.

Attendees will discover how to leverage AI for better player interaction, manage changing advertising rules with certainty, tap into fresh acquisition avenues like TikTok, and establish brands that prioritize player retention.

Rasmus Sojmark, the CEO and founder of SBC, remarked: “Modern affiliates must manage a broader range of channels, platforms, and partnership structures than ever before. The environment is growing more intricate due to social media, content creation, AI, and martech. This specific track aims to simplify that complexity and provide participants with clear insights into what truly fuels expansion.”

The track kicks off with the Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value. This session will investigate the evolution of affiliates from mere traffic sources into comprehensive marketing brands. Industry leaders Brian Christopher (FlipTheSwitch.com), Stuart Simms (FairPlay Sports Media), Manuel Stan (Catena Media), and Zaire Williams (Exclusive) will discuss how top affiliates are cultivating dedicated followings through distinct brand identities, tailored content, and deeper engagement. They will also address how these changes are altering the value affiliates provide to operators across the region.

With mobile-centric and social media strategies becoming vital for player interaction, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will look at how affiliates are becoming community-focused, content-driven brands. Featuring James White (Hottakes), Caleb Dykema (Vault Sports), Jon Bowden (Playstar), and Bryan Bennett (NorthCo Strategy), the discussion will cover how platforms such as TikTok, YouTube Shorts, podcasts, and live streams are changing acquisition. It will also focus on how affiliates are establishing trust and ensuring long-term viability in a competitive market.

The session titled AI, Martech & the Player Journey: Redefining Engagement will delve into how machine learning and AI are reshaping operator-player connections. Experts including Vasilii Gamov (Peaky Ads), Jeremy Groves (Evenbet), Dan Morrison (Fast Track), and Adrianna Samuels (STX) will explain how operators are integrating AI tools with modern martech to stay ahead. The panel will also look at how strategic investments in AI can improve the player experience, refine marketing spend, and encourage lasting loyalty.

Additional sessions will explore how North American affiliates can seize new opportunities in markets like Brazil, while another segment will focus on how operators and affiliates use modern martech to improve player acquisition and engagement.

SBC Summit Americas is scheduled for June 9-11 at the Broward County Convention Centre in Fort Lauderdale. It is expected to attract 10,000 attendees interested in the North American and Latin American gaming and betting sectors.

Across five stages and two breakout areas, participants can attend panels on leadership, sports betting, casino gaming, payments, technology, regulation, compliance, and player safety, featuring insights from some of the industry’s most prominent figures.